About This Project
Why am I a member of Leadem Women Leaders?
Being part of a group of high-level professional experts of great human value is always positive.
If they are also women and share and understand the great challenges we face every day in the world of work and society, it is a privilege that I feel proud of.
My Bio in a nutshell
More than 15 years of experience in marketing departments of market leading multinational companies such as Diageo, Bacardi, Gallina Blanca, Revlon or Natura Bisse have given me a complete strategic vision of business and brand management, development and consolidation in the most diverse industries.
I am currently an independent consultant, providing advice to national and international companies and professionals on topics such as Entrepreneurship, Innovation, Strategic Marketing, Branding, Female Psychomarketing, Communication, Distribution, New Technologies and Consumer Experience.
She holds a Diploma in Business Communication and Public Relations from the University of Barcelona, an International Master in Marketing from the London Chamber of Commerce and an MBA from Ramon Llull University and Manhattan College in New York.
International speaker and lecturer. Associate Professor of the Global MBA at IE Business School in Madrid since 2009 and Collaborating Professor at UOC since 2011.
Author. First book “New Business Models. Entrepreneurship in the Age of Technology” will be published soon.
A bit of publicity for my work?
https://cristinaelson.wixsite.com/website
http://linkedin.com/in/cristinaelson/
Instagram & Twitter @elson_cristina
The societal values I bring to my organisation, to my environment…
In a society facing enormous changes, challenges and crises at breakneck speed, those of us with experience, knowledge and a desire to collaborate are responsible for communicating and sharing them.
From a professional and academic point of view, I help the organisations I advise and the students I train to face and overcome these challenges in a socially responsible way. I also encourage them to become actively involved in issues such as sustainability and environmental protection, improving the quality of life in their communities, promoting equality, defending diversity, protecting the weakest, the proper management and distribution of resources, and access to health and education.
